Backlash has begun against the wrappers on a Resses Peanut Butter Cup
John Haltiwanger is a reporter for Newsweek who specializes in foreign affairs and defense.
And, now, candy. Reese's Peanut Butter Cups are among the finest of the Halloween delights, a prized commodity when it comes to post-trick-or-treat trading. Reese's have been a staple in every Halloween haul since basically Trick-or-Treating became a thing. According to a U.S. convenience store channel, Reese's is 62% larger than the next brand in terms of candy, and makes up over 47% of season sales. Yep, that means Reese's is basically the King of Halloween, Easter, Christmas, and Valentine's day. It's easy to see why, they've been pleasing generations since 1928 and have a rabidly loyal following. Heck they even have a cereal!
And yet, they have a flaw. Not a fatal flaw, but something that's bothered us for the 89 years this candy has been on the market. We've all experienced it and know the pain that comes from trying to enjoy the sweet peanut-buttery bliss that we get from Reese's.
.@ReesesPBCups why does this keep happening? pic.twitter.com/OZtpKYXZlg
— John Haltiwanger (@jchaltiwanger) October 25, 2017My mom just laughs at all my struggles... pic.twitter.com/eC7QlXtGMd
— John Haltiwanger (@jchaltiwanger) October 25, 2017#CupGate continues. Help me find the answers. https://t.co/OPc49zFykH
— John Haltiwanger (@jchaltiwanger) November 3, 2017People who felt his pain offered sympathy and advice. Clearly we could all benefit from these techniques:
I've recently encountered the same problem...it's ruining the chocolate to p.b. ratio @ReesesPBCups https://t.co/R4LiF4Ks4t
— Shauntel J (@essayjenkins) November 3, 2017I feel you. pic.twitter.com/4lw0HOG38S
— 🦇Count Delgado🦇 (@mizelectra) October 25, 2017Apparently not an issue with the Miniatures. 🙏🏻 pic.twitter.com/ZmqiHkMSHK
— Brett Baker (@BrettSBaker) November 3, 2017Trick I learned, if put in frig or freezer for just a little time this awful occurrence can be avoided
— Greg Price (@NeedsExtraTime) October 25, 2017I encourage you to switch to the seasonal specialty @ReesesPBCups -- if you can find the pumpkins on clearance, maybe ... they're great!
— Ryan Wood (@RyanWoodDFW) November 3, 2017Seriously. What the heck, Reese's? Why do your cups have such a hard time letting go of the pointless paper wrappers? How has this been an issue for longer than Mickey Mouse's career? Not to mention how annoying it is to find like 5-6 wrappers in your pocket AFTER you've washed your clothes. There's just no good way to go about it.
Yeah. I think when the chocolate from the bottom of Reese’s gets stuck to the paper is much scarier. #JustSaying #Why #CupGate https://t.co/jJ3iTTrgbh
— John Haltiwanger (@jchaltiwanger) October 26, 2017Now it’s been 89 years........🤨 pic.twitter.com/gEYSPCSiDr
— Jacque Gonzales (@JacqueGonzales) November 4, 2017A little good-natured ribbing was in order:
I love that you texted your mom about this issue
— Christal Hayes (@Journo_Christal) October 25, 2017It's great when a reporter has a major national story just fall into his lap. I need 400 words on Cupgate by 6 pm, Halti. https://t.co/ok9iNiNDtz
— Gersh Kuntzman (@GershKuntzman) October 25, 2017But it's a thing and we're happy someone is willing to ask the tough questions.
THE MAN IS JUST ASKING FOR ANSWERS https://t.co/V7g98J05bP
— Celeste Katz (@CelesteKatzNYC) November 3, 2017Maybe for their centennial Reese's will finally give us a working paper wrapper. Are they still your favorite Halloween treat?
H/T: Twitter
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